The founder, Henrik Lauritzsen, is still active in every level of the
journey of this unique eyewear brand.

As a 4th generation in the eyewear business, Henrik has a different view on the frames and lenses than most other people. The Business plan was started in 2008, and the first piece of shades arrived at the stores of Norway in 2011.

“We are a little different”

We have the northern lights, midnight sun, and the majestic fjords. Our nature and weather
takes many forms, and Shades of Norway has adapted to all of them.

We love freedom and individuality, and at the same time we cherish togetherness and
helping our fellow man. We are sporty and invented Skiing and Dødsing.​