In alignment with global environmental policies aimed at reducing plastic production and consumption, Vision of Tomorrow (VOT) is proud to introduce a revolutionary eyewear material made entirely from 100% recycled water bottles.
At VOT, we believe in creating a sustainable future without compromising quality or style. Our new eco-friendly eyewear material, derived from PET plastic (polyethylene terephthalate), is not only recyclable but retains its core properties through multiple recycling processes. PET, a safe, lightweight, and flexible material, is already gaining popularity among leading international sport and fashion brands for its versatility and sustainability.
“At a global level, the impact of plastic production and its inefficient disposal is causing catastrophic environmental effects. If plastic production levels stay the same, plastic volume is expected to increase fourfold by 2050. For this reason, industrial politics must take a new direction and eyewear companies should do their part, too. This awareness involves us, too. For this reason, we commit to offer materials in line with both environmental and customer needs, a customer that is more and more interested in buying green products.”
— Nora Cabrera, CEO of VOT
Our mission is clear: safeguarding our planet is not just a Vision of Tomorrow but a vision of today.
Founded by Fabio Ferracane, CEO, and Nora Cabrera, COO and Creative Director, Vision of Tomorrow offers integrated services to support brands, manufacturers, distributors, and retail chains in their pursuit of excellence and sustainability. Dive deeper into our eco-friendly initiatives and innovative eyewear solutions by visiting our original post. Together, we can make a difference!
Read more about it at the Optical Journal here.